How I'd Position a DevOps Platform

Pain

• •DevOps backlog is slowing product velocity and blocking revenue features
• •Team is spending 40%+ time on infra/ops instead of building product
• •Cloud costs are growing faster than revenue (CFO pressure)
• •Compliance (SOC2, HIPAA, PCI) is manual, slow, and blocks deals

Desired outcome

• •Engineering team ships features faster (clear backlog, reduce ops load)
• •Cloud costs are predictable, optimized, and aligned with growth
• •Compliance is automated and audit-ready (no manual work, no deal blockers)
• •Platform scales with the business (no re-platforming, no technical debt)

Positioning

"Clear your DevOps backlog and ship features faster." Our platform automates deployments, infrastructure, and compliance so your team can focus on building product. Customers see 40% faster time to market, 30% cloud cost reduction, and audit-ready compliance in 90 days.

Proof points

• •Case study: SaaS company reduced DevOps backlog by 60%, shipped 2x features/quarter
• •ROI calculator: $500K cloud spend → $150K annual savings + 2,000 eng hours back
• •Reference: VP Eng at [customer] closed SOC2 in 6 weeks vs. 6 months

Pain

• •Team is underwater: tickets, incidents, manual deployments, config drift
• •Developers are blocked waiting for infra (no self-service, long lead times)
• •Security and compliance are manual, error-prone, and audit-failing
• •Existing tools are fragmented (Terraform, K8s, CI/CD, monitoring, cost)

Desired outcome

• •Developers self-serve (provision infra, deploy, troubleshoot) without tickets
• •Team focuses on strategic work (platform, architecture) instead of toil
• •Security and compliance are automated, enforced, and audit-ready
• •Single platform for IaC, deployments, observability, and cost (no tool sprawl)

Positioning

"Automate toil, enable self-service, and get your time back." Our platform handles deployments, infra, and compliance so your team can focus on building the platform, not firefighting. Customers reduce ops tickets by 70% and enable developer self-service in 30 days.

Proof points

• •Case study: Platform team reduced manual tickets from 200/month to 60/month
• •Demo: Show developer self-service (provision, deploy, troubleshoot) in 5 minutes
• •Reference: Head of Platform at [customer] says "we got our nights and weekends back"

Pain

• •Compliance (SOC2, HIPAA, PCI) is manual, expensive, and blocks deals
• •Security controls are inconsistent (config drift, manual patching, access sprawl)
• •Audit prep is a scramble (no continuous evidence, manual screenshots)
• •Developers bypass security (shadow IT, unapproved tools, no guardrails)

Desired outcome

• •Compliance is automated, continuous, and audit-ready (SOC2, HIPAA, PCI)
• •Security controls are enforced by default (no config drift, no manual work)
• •Audit evidence is collected automatically (no scrambling, no screenshots)
• •Developers can move fast within guardrails (no shadow IT, no security bypass)

Positioning

"Automate compliance and enforce security by default." Our platform builds compliance (SOC2, HIPAA, PCI) into every deployment, collects audit evidence automatically, and enforces security controls without slowing developers. Customers close audits in 6 weeks vs. 6 months.

Proof points

• •Case study: HealthTech company closed HIPAA audit in 6 weeks (vs. 6 months)
• •Demo: Show automated evidence collection and compliance dashboard
• •Reference: CISO at [customer] says "we passed SOC2 Type II with zero findings"