Adoption
Drive consistent product use and behavior change. Target adoption and usage metrics, run enablement campaigns, and tie usage to business outcomes.
Emotion: Confidence, Momentum
Milestone events
- •Adoption baseline established
- •Enablement campaigns and checkpoints delivered
- •Usage aligned to success plan goals
Customer activity
- •Teams use product for defined use cases
- •Feedback and questions surfaced
- •Expansion opportunities identified
Internal activity
- •Targeted campaigns (e.g., commitment adoption, feature adoption)
- •Workshops, checklists, and checkpoints
- •Health scoring and risk plays
Value delivered
- •Adoption percentage and behavior change
- •Savings and efficiency gains where applicable
- •Product ready to use across the company
Transformation / outcome
- •Adoption and usage targets met
- •Customer confident in ongoing value
Exit criteria
- •Adoption and usage targets met
- •Health score stable or improving
Metrics
- •Adoption %
- •Active users
- •Feature adoption
- •Health score