Advocacy
Turn successful customers into references, case studies, and advocates. Capture stories, drive referrals, and strengthen the community.
Emotion: Advocacy, Pride
Milestone events
- •Success story or case study captured
- •Reference or referral agreed
- •Community or event participation
Customer activity
- •Willing to reference or refer
- •Participates in events or community
- •Provides testimonials or quotes
Internal activity
- •Case study and story development
- •Reference program and ask management
- •Community and event engagement
Value delivered
- •Case studies and testimonials
- •References and referrals
- •Community and advocacy
Transformation / outcome
- •Customer is an advocate
- •Stories and references available
Exit criteria
- •Reference or case study live
- •Advocacy program engagement
Metrics
- •NPS
- •References
- •Case studies
- •Community participation